Why do you use hydroxyapatite in your toothpaste?Updated 2 years ago

Hydroxyapatite is a safe, effective, natural alternative to fluoride (a confirmed neurotoxin). Hydroxyapatite is a mineral that naturally occurs in teeth and bones, making it biocompatible and bioactive. In other words, it isn’t just compatible with teeth; it actually helps them to restore themselves and grow stronger. The small hydroxyapatite particles absorb into the cracks and crevices of the teeth/enamel, strengthening, whitening, and repairing damage. In some cases, our toothpaste customers have experienced a reversal of small cavities!