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Toothpaste

Is Wellnesse toothpaste safe for children?

Yes, our Whitening Toothpaste, Charcoal toothpaste, and Children's Strawberry Toothpaste are safe for children. We encourage spitting, but understand how difficult it can be for the little ones! Our toothpaste is safe for all ages :)

Why do you use hydroxyapatite in your toothpaste?

Hydroxyapatite is a safe, effective, natural alternative to fluoride (a confirmed neurotoxin). Hydroxyapatite is a mineral that naturally occurs in teeth and bones, making it biocompatible and bioactive. In other words, it isn’t just compatible with

What size hydroxyapatite do you use?

We use 5-8 um particle size, which our research chemists guarantee is effective for teeth! So it is not nano, but it's the smallest natural particle size we can get. To get smaller particles, we would have to use synthetic nano-hydroxyapatite. But we

Why don't you use nano-hydroxyapatite?

Micro-hydroxyapatite is the smallest natural particle size available. Nanoparticles are smaller than microparticles, but nano-hydroxyapatite is synthetic, and we're committed to only using natural ingredients. There's also speculation that nano-hydro

What percentage of hydroxyapatite makes up your toothpaste? Where does it come from?

The hydroxyapatite makes up about 5% of our toothpaste formula. It  is naturally derived from calcium carbonate mineral deposits and is harvested in France.

How long does one tube of toothpaste last?

While every person uses a different amount of toothpaste, one tube generally lasts about 2 months!

How is your toothpaste different from other natural toothpastes?

Wellnesse Toothpaste is formulated with hydroxyapatite, a naturally occurring mineral that remineralizes tooth enamel to strengthen it, just as fluoride in chemical toothpastes helps strengthen teeth. Our toothpaste is also infused with neem oil, whi

What is the problem with glycerin?

Glycerin is a sweet, colorless liquid that coats the teeth, stopping the natural process of remineralization. When glycerin is found in toothpaste, it prevents the teeth from benefiting from the minerals in saliva. It also prevents the teeth from abs

Is the sorbitol in your toothpaste safe?

The sorbitol we use is derived from tapioca starch. While studies show that ingesting relatively large amounts of sorbitol may be problematic, we use a very small amount in our formula. In our research, it is safe for the mouth and it is in such a sm

What is the abrasiveness of your toothpaste?

Our Whitening Toothpaste has an RDA value of 119. After consulting with researchers, they have tested and concluded that our product is low-moderate in abrasivity. The RDA value must be under 250, otherwise it is highly abrasive.

What is the pH of your toothpaste?

The pH of our toothpaste is 8

What percentage of Xylitol makes up your toothpaste?

The xylitol makes up 5% of our toothpaste formula. We chose xylitol because it's non-fermentable, which means that the bacteria in the mouth cannot convert it into the harmful acid that causes tooth decay!

What is the natural flavor made of?

Should I rinse the toothpaste off after brushing?

Great question! After brushing with our Whitening Toothpaste, we recommend spitting the extra toothpaste out of your mouth, but leaving (not rinsing off) the toothpaste residue on your teeth to help further remineralization.

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