Toothpaste
Why do you use hydroxyapatite in your toothpaste?
Hydroxyapatite is a safe, effective, natural alternative to fluoride (a confirmed neurotoxin). Hydroxyapatite is a mineral that naturally occurs in teeth and bones, making it biocompatible and bioactive. In other words, it isn’t just compatible with
What size hydroxyapatite do you use?
We use a mean particle size of 3 µm, which our research chemists guarantee is effective for teeth! So it is not nano, but it's the smallest natural particle size we can get. To get smaller particles, we would have to use synthetic nano-hydroxyapatite
Why don't you use nano-hydroxyapatite?
Micro-hydroxyapatite is the smallest natural particle size available. Nanoparticles are smaller than microparticles, but nano-hydroxyapatite is synthetic, and we're committed to only using natural ingredients. There's also speculation that nano-hydro
What percentage of hydroxyapatite makes up your toothpaste? Where does it come from?
The hydroxyapatite makes up about 5% of our toothpaste formula. It is naturally derived from calcium carbonate mineral deposits and is harvested in France.
How long does one tube of toothpaste last?
While every person uses a different amount of toothpaste, one tube generally lasts about 2 months!
How is your toothpaste different from other natural toothpastes?
Wellnesse Toothpaste is formulated with hydroxyapatite, a naturally occurring mineral that remineralizes tooth enamel to strengthen it, just as fluoride in chemical toothpastes helps strengthen teeth. Our toothpaste is also infused with neem oil, whi
What is the problem with glycerin?
Glycerin is a sweet, colorless liquid that coats the teeth, stopping the natural process of remineralization. When glycerin is found in toothpaste, it prevents the teeth from benefiting from the minerals in saliva. It also prevents the teeth from abs
What is the abrasiveness of your toothpaste?
Our Whitening Toothpaste has an RDA value of 119. After consulting with researchers, they have tested and concluded that our product is low-moderate in abrasivity. The RDA value must be under 250, otherwise it is highly abrasive.
What is the pH of your toothpaste?
The pH of our toothpaste is 8
Should I rinse the toothpaste off after brushing?
Great question! After brushing with our Whitening Toothpaste, we recommend spitting the extra toothpaste out of your mouth, but leaving (not rinsing off) the toothpaste residue on your teeth to help further remineralization.